0704-883-0675     |      dataprojectng@gmail.com

INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

STATEMENT OF PROBLEM

The research is to find out why ‘Always’ sanitary pad is the most popular

amongst female students and widely used in spite of the existence of other commodities like Lady Care, Everyday, Joy etc that are used for the same purpose. It has been observed that most female students in Ado Ekiti prefer ‘Always’ to others mainly because of its quality, and particularly because of the role which TV advertisement has played in popularising the product. So, this research is being carried out to find out the reasons behind the preference of ‘Always’ sanitary pad.

1:3 RESEARCH QUESTIONS

1 How has ‘Always’ sanitary pad advertisement influenced the choice of female students that patronise it?

2 In what creative way has the ‘Always’ sanitary pad advertisement attracted its consumers?

3 What other categories of people use ‘Always’ sanitary pad aside students?

4Why is ‘Always’ sanitary pad preferred to other sanitary pads in Ado Ekiti?

1:4 OBJECTIVES OF STUDY

1 To determine the level of acceptance of ‘Always’ sanitary pad among consumers.

2 To examine critically the level of awareness that has been generated through the advertisement of ‘Always’ sanitary pad.

3 To find out how television medium has helped to create better awareness of ‘Always’ sanitary pad amongst consumers.

4 To examine the role of drama or theatre in the television advertisement of ‘Always’ sanitary pad.




FIND OTHER RELATED TOPICS


Related Project Materials

THE ROLE OF FINANCIAL MANAGEMENT IN CRISIS MANAGEMENT

Abstract: THE ROLE OF FINANCIAL MANAGEMENT IN CRISIS MANAGEMENT

This study investigates the role of financial management in crisis manage...

Read more
THE USE OF RADIO BROADCASTING IN RURAL DEVELOPMENT

Abstract

Rural development of my kind in any place can only be meaningfully achieved through a well – planned and...

Read more
TEACHER QUALITY AND WORK ENVIRONMENT AS DETERMINANTS OF SECONDARY SCHOOL STUDENTS ACADEMIC PERFORMANCE

ABSTRACT

This study was carried out to examine teacher quality and work environment as determinants of secondary school...

Read more
CAUSES AND EFFECT OF TWITTER BAN ON NIGERIA CITIZENS

ABSTRACT

The focus of this study is to identify the causes and effects of the Twitter ban on Nigeria...

Read more
POVERTY REDUCTION AND SUSTAINABLE DEVELOPMENT IN NIGERIA

Background of the Study

Many people when they hear or read about the word poverty will automatically think and look at p...

Read more
THE RELATIONSHIP BETWEEN SCHOOL FACILITIES AND STUDENT’S PERFORMANCE IN SELECTED PUBLIC SECONDARY SCHOOLS

ABSTRACT

The study attempted to investigate the relationship between school facilities and students performance in selected public second...

Read more
INFLUENCE OF NEGATIVE CLASSROOM BEHAVIOUR IN TEACHERS TEACHING METHOD

ABSTRACT:- This study was carried out to examine the influence of negative classroom behaviour in teachers t...

Read more
EXPLORING THE ROLE OF EARLY CHILDHOOD EDUCATION IN PROMOTING ACTIVE CITIZENSHIP

 ABSTRACT: Exploring the role of early childhood education in promoti...

Read more
THE ROLE OF DIGITAL LITERACY IN VOCATIONAL SKILL ACQUISITION

ABSTRACT: The Role of Digital Literacy in Vocational Skill Acquisition explores the significance of digital literacy as a foundational skill for vo...

Read more
INFLUENCE OF CLASS SIZE AND TEACHERS’ EXPERIENCE ON BUSINESS STUDIES STUDENTS ACADEMICS PERFORMANCE

ABSTRACT

This study examine the Influence of Class Size and Teachers’ Experience on Business Educ...

Read more
Share this page with your friends




whatsapp